The Four Stages Of Highly Effective Crisis Management: How To Manage The Media In The Digital Age Jane Jordan-Meier

• Auteur : Jane Jordan-Meier
• Editeur : Crc Pr Inc
• Langue : Anglais
• Parution : 01/03/2011
• Format : Moyen, de 350g à 1kg
• Nombre de pages : 320
• Dimensions : 23.6 x 15.5 x 2.3

Critique / Article
Jane Jordan-Meier's insights into crisis communication are based on her experiences over many years at the coalface, guiding CEOs and organizations through the toughest of times. Her book is a must-read for any communication professional seeking an understanding of the power of social media and how the media report a crisis. --Robyn Sefiani, Managing Director, Sefiani Communications Group, Australia ! in the highly interactive and networked world we live in, all communication professionals need to understand how to effectively work with the media during and after crises. This book is an essential resource for doing so. Written by a highly experienced media relations consultant and savvy social media expert, this book provides practical, accessible advice and easy-to-use and apply tools and guides--all brought to life through real-world case studies. --Michaela Hayes, Past President, San Francisco Chapter, International Association of Business Communicators As a full-time media and crisis trainer, I read about a dozen new books on public relations each year. Few produce the number of true a ha moments that Jane Jordan-Meier's The Four Stages of Highly Effective Crisis Management did. ... the book is packed with hidden gems that even the most seasoned public relations professionals can learn from. ... it's well worth the investment. I highly recommend it. --Brad Phillips, Author, Mr. Media Training Blog The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age is a full-blown training course in a book. Author Jane Jordan-Meier has used her vast experience in the media, PR and media-management to craft a resource that will be invaluable to all who face, or may have to face, a crisis. ! I've no doubt that every good communication professional will read and gain from this book. So should every good CEO. For as Jordan-Meier points out, the credibility factor for CEOs (2010 Edelman Trust Barometer) was 40% only slightly above politicians at 35%, so surely a ready-made market. Highly recommended. --Bob Selden, What To Do When You Become The Boss: How New Managers Become Successful Managers This book ticks all the boxes - it's well grounded in crisis communication theory, it's written with a clear understanding of adult learning, and it's incredibly practical and actionable, making it an easy book to get a lot of actionable stuff out of to help you be better prepared for your next crisis - before it comes. ! I was impressed! --Public Affairs Manager, Pharmaceutical Industry This book is a must read for owners, officers, managers and key employees of any public or private business. Emergencies happen. Unplanned consequences of natural or man-made disasters can bring a business to its knees. I have been there. This book provides an outstanding, comprehensive plan that will keep you and your business focused on what is important during any emergency. --Gloria E. Collins, Business Executive, California