Interactive Cases For Business English Witte, Anne-E

Résumé :

This book aims to provide management students with interactive and practical cases in English which require them to, seek information, organize data, and communicate managerial decisions and strategy. Topics include product presentations, start-up companies, recruitment strategy, company mergers, managerial accounting and merchandising. The units provide a user-friendly environment for the English teacher and trainer as well as for the student. Each chapter contains a pedagogical worksheet and introduction. The cases develop the four skills in a communicative, student-centered format providing material for over 30 classroom hours.

A propos de l'auteur :

The six authors who contributed to writing this manual teach English for Group EDHEC, a French School of Management. The cases were developed for English training classes and specially designed for advanced undergraduates as well as graduate students and executives. Tested and piloted in several business English and communication programs, the methodology has proved to, be simple to use and effective. By combining linguistic and managerial challenges, this situational approach to language training provides an operational context to measure progress and assess learning needs.

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