Taking Your Talent To The Web - A Guide For The Transitioning Designer Jeffrey Zeldman

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Résumé :

I wrote this book for print designers whose clients want websites, art directors who'd like to move into full-time interactive design, homepage creators who are ready to turn pro, and professionals who seek to deepen their Web skills and understanding. Based on the Populi Curriculum in Web Communication Design created in cooperation with the Pratt Institute, this book gives creative professionals the tools they need to expand their careers. But that's only the beginning. Web design is a marketable skill, but it is much more than that. Through this medium, you can reposition yourself from vendor to author, creating content and designing it your way. You can enrich your life; the lives of others; and make your mark on the medium - perhaps on your generation. All this and more is possible, when you take your talent to the Web.


Sommaire :

WHY: UNDERSTANDING THE WEB

  • Splash Screen
  • Designing for the Medium
  • Where Am I ? Navigation & Interface

    • WHO: PEOPLE, PARTS, AND PROCESSES
  • How This Web Thing Got Started
  • The Obligatory Glossary
  • What Is a Web Designer, Anyway ?
  • Riding the Project Life Cycle

    • HOW: TALENT APPLIED (TOOLS & TECHNIQUES)
  • HTML, the Building Blocks of Life Itself
  • Visual Tools
  • Style Sheets for Designers
  • The Joy of JavaScript
  • Beyond Text/Pictures
  • Never Can Say Goodbye

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